Major Acquisition by Salesforce lately
Vlocity: Salesforce bought Vlocity for $ 1.33 Billion in February 2020. Vlocity Industry Cloud CRM Apps deliver the superior, industry-specific, digital and omnichannel customer experiences to transform your business.
ClickSoftware: Salesforce Acquire ClickSoftare on August 2019 by paying an amount of $1.35 billion. It offers automated mobile workforce management and service optimization solutions for enterprise and small businesses, both for mobile and in-house resources.
Tableau: Salesforce acquired Tableau on Aug 2019 with a huge amount of $15.3 billion. It was one of the competitor to Salesforce home grown Einstein Analytics. It can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click
MuleSoft: MuleSoft provides the most widely used integration platform (Mule ESB & CloudHub) for connecting SaaS & enterprise applications in the cloud and on-premise. Salesforce acquired MuleSoft on March 2018 with $ 6.5 billion. Mulesoft will transform into ‘Integration Cloud’, where customer will be able to “easily map and manage systems for a complete view of data, devices, and apps”.
Demandware: Salesforce paid a hefty amount of $ 2.8 billion for Demandware. According to Salesforce, Demandware will ultimately serve as the company's Commerce Cloud. Demandware and Salesforce have a series of joint customers and the latter needed to enable more e-commerce along with its customer relationship management tools.
All Acquisition by Salesforce until 2020
Sendia (April 2006) – now Salesforce Classic
Kieden (August 2006) – now Salesforce for Google AdWords
Kenlet (January 2007) – original product CrispyNews used at Salesforce IdeaExchange and Dell IdeaStorm – now relaunched as Salesforce Ideas
Koral (March 2007) – now Salesforce Content
Instranet (August 2008) for $31.5 million – now re-branded to Salesforce Knowledge
GroupSwim (December 2009) – now part of Salesforce Chatter
Informavores (December 2009) – now re-branded to Visual Workflow
Jigsaw Data Corp. (April 2010), – now known as Data.com
Sitemasher (June 2010) – now known as Site.com
Navajo Security (August 2011)
Activa Live Chat (September 2010) – now known as Salesforce Live Agent
Heroku (December 2010) – for $212 million
Etacts (December 2010)
Dimdim (January 2011)
Manymoon (February 2011) – now known as Do.com
Radian6 (March 2011) for $340M
Model Metrics (November 2011)
Rypple (December 2011) – now known as Work.com
Stypi (May 2012)
Buddy Media (May 2012) for US$689 million
ChoicePass (June 2012)
Thinkfuse (June 2012)
BlueTail (July 2012) – now part of Data.com
GoInstant (July 2012) for US$70 million
Prior Knowledge (December 2012)
EntropySoft (February 2013) for an undisclosed sum – now known as Salesforce Files Connect
clipboard.com (May 2013) for US$12 million
ExactTarget (announced June 4, 2013) – now Marketing Cloud for US$2.5 billion
EdgeSpring (June 7, 2013) – now part of the Analytics Cloud
RelateIQ (July 10, 2014) for US$390 million – now known as SalesforceIQ
Toopher (April 1, 2015)
Tempo (May 29, 2015) – now part of SalesforceIQ
ÄKTA (September 2015) – for an undisclosed sum
MinHash (December 2015)
SteelBrick (December 2015) for US$360 million – now re-branded to Salesforce CPQ
PredictionIO (February 2016)
Implisit (May 2016)
Demandware (July 2016) :
Coolan (July 2016)
Quip (August 2016) for US$750 million
BeyondCore (August 2016)
Heywire (September 8, 2016)
Gravitytank (September 2016)
Krux (October 2016)
Twin Prime (December 2016)
Sequence (February 2017)
Attic Labs (January 2018)
CloudCraze (March 2018)
MuleSoft (announced March 2018) – For $6.5 billion
Datorama (July 2018)
Rebel Mail (October 2018)
Griddable.io (January 2019)
MapAnything (April 2019)
Bonobo AI (May 2019)
Tableau (August 2019) – $15.3 billion
ClickSoftware (August 2019) – $1.35 billion
Evergage (February 2020)
Vlocity (February 2020)
The CMO Club (March 2020)