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Writer's pictureDeepak

Salesforce Acquisition

Updated: Jul 27, 2020


Major Acquisition by Salesforce lately


  • Vlocity: Salesforce bought Vlocity for $ 1.33 Billion in February 2020. Vlocity Industry Cloud CRM Apps deliver the superior, industry-specific, digital and omnichannel customer experiences to transform your business.



  • ClickSoftware: Salesforce Acquire ClickSoftare on August 2019 by paying an amount of $1.35 billion. It offers automated mobile workforce management and service optimization solutions for enterprise and small businesses, both for mobile and in-house resources.


  • Tableau: Salesforce acquired Tableau on Aug 2019 with a huge amount of $15.3 billion. It was one of the competitor to Salesforce home grown Einstein Analytics. It can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click


  • MuleSoft: MuleSoft provides the most widely used integration platform (Mule ESB & CloudHub) for connecting SaaS & enterprise applications in the cloud and on-premise. Salesforce acquired MuleSoft on March 2018 with $ 6.5 billion. Mulesoft will transform into ‘Integration Cloud’, where customer will be able to “easily map and manage systems for a complete view of data, devices, and apps”.


  • Demandware: Salesforce paid a hefty amount of $ 2.8 billion for Demandware. According to Salesforce, Demandware will ultimately serve as the company's Commerce Cloud. Demandware and Salesforce have a series of joint customers and the latter needed to enable more e-commerce along with its customer relationship management tools.




All Acquisition by Salesforce until 2020


  • Sendia (April 2006) – now Salesforce Classic

  • Kieden (August 2006) – now Salesforce for Google AdWords

  • Kenlet (January 2007) – original product CrispyNews used at Salesforce IdeaExchange and Dell IdeaStorm – now relaunched as Salesforce Ideas

  • Koral (March 2007) – now Salesforce Content

  • Instranet (August 2008) for $31.5 million – now re-branded to Salesforce Knowledge

  • GroupSwim (December 2009) – now part of Salesforce Chatter

  • Informavores (December 2009) – now re-branded to Visual Workflow

  • Jigsaw Data Corp. (April 2010), – now known as Data.com

  • Sitemasher (June 2010) – now known as Site.com

  • Navajo Security (August 2011)

  • Activa Live Chat (September 2010) – now known as Salesforce Live Agent

  • Heroku (December 2010) – for $212 million

  • Etacts (December 2010)

  • Dimdim (January 2011)

  • Manymoon (February 2011) – now known as Do.com

  • Radian6 (March 2011) for $340M

  • Model Metrics (November 2011)

  • Rypple (December 2011) – now known as Work.com

  • Stypi (May 2012)

  • Buddy Media (May 2012) for US$689 million

  • ChoicePass (June 2012)

  • Thinkfuse (June 2012)

  • BlueTail (July 2012) – now part of Data.com

  • GoInstant (July 2012) for US$70 million

  • Prior Knowledge (December 2012)

  • EntropySoft (February 2013) for an undisclosed sum – now known as Salesforce Files Connect

  • clipboard.com (May 2013) for US$12 million

  • ExactTarget (announced June 4, 2013) – now Marketing Cloud for US$2.5 billion

  • EdgeSpring (June 7, 2013) – now part of the Analytics Cloud

  • RelateIQ (July 10, 2014) for US$390 million – now known as SalesforceIQ

  • Toopher (April 1, 2015)

  • Tempo (May 29, 2015) – now part of SalesforceIQ

  • ÄKTA (September 2015) – for an undisclosed sum

  • MinHash (December 2015)

  • SteelBrick (December 2015) for US$360 million – now re-branded to Salesforce CPQ

  • PredictionIO (February 2016)

  • Implisit (May 2016)

  • Demandware (July 2016) :

  • Coolan (July 2016)

  • Quip (August 2016) for US$750 million

  • BeyondCore (August 2016)

  • Heywire (September 8, 2016)

  • Gravitytank (September 2016)

  • Krux (October 2016)

  • Twin Prime (December 2016)

  • Sequence (February 2017)

  • Attic Labs (January 2018)

  • CloudCraze (March 2018)

  • MuleSoft (announced March 2018) – For $6.5 billion

  • Datorama (July 2018)

  • Rebel Mail (October 2018)

  • Griddable.io (January 2019)

  • MapAnything (April 2019)

  • Bonobo AI (May 2019)

  • Tableau (August 2019) – $15.3 billion

  • ClickSoftware (August 2019) – $1.35 billion

  • Evergage (February 2020)

  • Vlocity (February 2020)

  • The CMO Club (March 2020)



Summary


Salesforce has grown pretty big since its inception in 1999. It has even crossed Oracle Market Cap in 2020 which is huge, Marc Benioff used to work for Oracle during his previous tenure. This has not just happened because of the innovation at Salesforce but acquisition at Salesforce has also played a major role. I have list all the acquisition by Salesforce until 2020. Please read top five major acquisition by Salesforce recently in details.



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