What is Salesforce? What is SFDC?
Salesforce, which is also called as SFDC, stands for Salesforce dot com. Salesforce.com, inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management(CRM) service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.
Salesforce is a multitenant system where all the tenants utilizes shared resources without impacting others.
What is Salesforce used for?
Salesforce is a cloud-based CRM platform which enable sales representative for effective and quick selling and make technician to provide on-time service and maintenance. Salesforce has huge sets of area where it impacts entire customer relationship such as Sales cloud, Service cloud, Marketing cloud, Analytic cloud etc.
Salesforce has been used by small medium and large organization which has enhanced their profits by 25%.
What is CRM? How Salesforce related to CRM?
CRM i.e. Customer relationship Management is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and more.
Salesforce is one of the tools for CRM. It is widely getting popularity due to being on cloud and being very flexible and easy to maintain.
How Salesforce is different from other CRM?
Salesforce is a cloud based CRM platform which is Software as a Service(SAAS). It can be enabled for any company quickly with very minimum changes. Salesforce manages all your issues related to Platform and infrastructure so that customer can focus on their products.
What are other CRMs available in the market.
Other than Salesforce there are NetSuit (Oracle), SAP CRM, Siebel CRM, Monday.com, Pipedrive etc.
What is Cloud Computing?
"Cloud computing" is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. The term is generally used to describe data centers available to many users over the Internet.
What is Force.com and How it is different than Salesforce?
Force dot com is Platform built by Salesforce to host its SaaS which is Salesforce Org. In other word, Force.com is a Platform as a Service (PaaS) product designed to simplify the development and deployment of cloud-based applications and websites.
What is Software As a Service?
Software as a service(SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. SaaS is one of three main categories of cloud computing, alongside infrastructure as a service(IaaS) and platform as a service(PaaS).
What do you mean by multitenant in Salesforce?
Salesforce is a multitenant system where all the tenants(orgs) co-exist by sharing same resources without infringing into each other's privacy.
Analogy: Lets assume Salesforce as a multi-story apartment where all the flats under it as a org distributed to different-different customers. This apartment shares same electricity, water, floor, common area, stairs etc., but they are very much standalone in their own flats without sharing any details to other tenants.
How to access Salesforce?
Salesforce is a cloud-based SaaS, you can access it by below URLs
www.login.salesforce.com : Production Org
www.test.salesforce.com :Sandbox Org
What all types of license Salesforce provide?
Essentials Edition
Professional Edition
Enterprise Edition
Unlimited Edition
What is Sales cloud in Salesforce?
"Sales Cloud" is an all-in-one sales tool it empowers businesses to manage Leads, Accounts, Contacts, Contracts, Opportunities, Products, Pricebooks, Quotes, and Campaigns etc. It helps your sales team to close more deals, faster. It includes features such as Web-to-lead to support online lead capture, with auto-response rules. It is designed to be a start-to-end setup for the entire sales process.
What is Service cloud in Salesforce?
"Service Cloud" refers as a "customer service" module in Salesforce which is part of Salesforce Customer 360. It allows you to deliver service to every customer, anytime, anywhere. It includes Accounts, Contacts, Cases, and Solutions. It also encompasses features such as the Public Knowledge Base, Web-to-case, Call Center, and the Self-Service Portal, as well as customer service automation (e.g. escalation rules, assignment rules). It is designed to allow you to support past, current, and future clients' requests for assistance with a product, service, billing, etc.
What is Marketing cloud in Salesforce?
Salesforce "Marketing Cloud" is a provider of digital marketing automation and analytics software which helps in building integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management and data analysis.The software includes predictive analytics to help make decisions such as, for example, what channel would be preferable for a given message. A component called Journey Builder helps marketers tailor campaigns to customers' behavior and needs, demographics and communication channel preferences.
What is Community Cloud in Salesforce?
Any group of like minded people who co-exist in an ecosystem can be called as a community. Salesforce Community is also based on the same idea. Here it provides a platform(website) for a company to bring all its customers, partners and employees on a single page to interact with each others and also with the company. This next-generation portal combines the real-time collaboration of Chatter with the ability to share any file, data, or record anywhere and on any mobile device.
You can build Salesforce Communities to gain deeper relationships with customers or provide better service by enabling customers to find information and assist each other online. Or you can connect your external channel partners, agents, or brokers to reduce friction and accelerate deals.
Examples of Salesforce Community: Knowledge base i.e. FAQs, HR and IT Help Desk can engage employees,
What is Einstein in Salesforce?
The advent of artificial intelligence has changed all the tech companies, to take their future course of action by analyzing their data by AI and Machines learning tools.
Salesforce Einstein is the first comprehensive AI for CRM. Einstein enables you to become an AI-first company so you can get smarter and more predictive about your customers.
Einstein is available through Sales Cloud, Service Cloud, Marketing Cloud, App Cloud, Analytics Cloud, and Community Cloud.
What is AppExchange in Salesforce?
AppExchange is a online store where you can find prebuild custom apps suitable for your Salesforce Org to enhance your business, productivity, security etc. It’s an ecosystem of over 5,000 ready-to-install solutions, 80,000 peer reviews, and 6 million customer installs to help solve any business challenge.
There are different types of Apps called as managed package, it can be free or licensed for more details check
What is CPQ in Salesforce?
CPQ stands for Configure Price and Quoting. Of late, CPQ is in high demand because its ability to increase sales and enhance business revenues to many folds. In order to ensure a strong position in the highly competitive marketplace, switching to CPQ is a smart decision.
In other words, CPQ is a sales tool for companies to quickly and accurately generate quotes for orders. CPQ applications often work in tandem with CRM platforms, ERP programs, and other business technology, which helps ensure integrated data as well as accuracy.
Examples of CPQ on Salesforce: APTTUS, SteelBrick etc.
What is Pardot in Salesforce?
Pardot is Salesforce’s B2B marketing automation solution. If you’re a business who sells to other businesses (or B2B), Pardot can automate your marketing activities and unite your marketing and sales departments so that they can work better together.
What is Dreamforce?
Dreamforce is an annual four-day event organized by Salesforce at San Francisco(USA) that brings together the entire Salesforce community. Dreamforce is where Trailblazers from all over the world gather to share their stories, their successes, and learn from each other.